Topic Search finds conversations. Target Search finds people. Define your ideal customer or partner by role, industry, company, and location, and ZYNKIN engages with the right individuals and brands directly, in your voice.
Where Topic Search casts a wide net around a subject, Target Search is precise. You describe exactly who you want to reach, like "Heads of Marketing at SaaS companies in the Nordics," "real estate agencies on the Costa del Sol," "founders in fintech", and ZYNKIN builds a list of the real people and companies that fit.
It then watches what those specific targets post, and when one of them shares something, ZYNKIN drafts a comment in your voice ready for your approval. Instead of hoping the right person sees you, you show up reliably on the feeds of the exact people you want as customers, partners, or connections.
It's the difference between shouting into a room and walking up to the people you actually came to meet.
Cold outreach interrupts. Showing up on the right person's post, with something genuinely worth saying, earns attention. Target Search lets you build a relationship before you ever send a message, so by the time you connect, you're already a familiar name.
Describe your ideal people and companies by role, industry, location, and more.
It identifies the real individuals and brands that match your criteria.
When a target posts, you get a drafted comment ready to review, edit, or approve.
Show up consistently on their feed. Familiarity turns into conversation turns into opportunity.
The sharper your target definition, the more relevant your list. Think about the exact role, industry, and region of your best customers.
Comment thoughtfully on their posts for a while before reaching out. Warm beats cold every time.
Approve comments that add genuine value. The goal is to become a recognised, respected name in your targets' feeds.
Most professionals run both: Topic Search to own the conversation, Target Search to reach the right people.
Reach the exact people who can move your business forward, naturally, in your voice.
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